Webinar & Digital Events Strategist

Job description

About the Team The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world. About the Role Within B2B Marketing, Demand Generation connects audience insights, content, events, paid media, lifecycle programs, and sales follow-through to qualified pipeline. The team works across Sales, Partnerships, Product Marketing, Communications, Creative, Web, RevOps, Analytics, and regional teams to build connected customer experiences and expand successful programs. We’re looking for a Webinar & Digital Events Strategist to build webinars and digital experiences into a high-quality demand channel. Webinar content will be a core focus, from developing topics and narratives to shaping presentations and preparing speakers. You’ll own programs end to end, including audience targeting, promotion, registration, production, live delivery, follow-up, and performance optimization. This is a hands-on role for a strategic operator who combines strong editorial judgment with program ownership to turn compelling content and audience engagement into qualified demand. You’ll partner closely with a Webinar Marketing Manager and production partners while remaining accountable for the full program and its results. In this role, you will: Own the webinar and digital-events program end to end, including content strategy, audience targeting, formats, calendar, promotional plans, production, delivery, investment choices, and success measures. Design experiences for specific buyer needs and journey stages, with a clear value exchange, CTA, follow-up path, and relationship to broader campaigns. Lead webinar content development, including topic selection, narratives, session outlines, presentations, and speaker preparation. Partner with Product Marketing, Content, customers, and subject-matter experts to make complex AI topics useful, concrete, and relevant to each audience. Own execution from initial brief through live delivery, including timelines, production plans, speaker rehearsals, run of show, QA, and attendee experience, with support from the Webinar Marketing Manager and production partners. Own audience segmentation, targeting, and integrated promotion across paid, email, web, social, SDR,…